Facebook Campaign

During this campaign, my advertising team was faced with the challenge of marketing Facebook to college students, its original target.  Through primary and secondary research, we decided to target male college students with females as the secondary target.  The campaign was based on focusing on Facebook's privacy settings which seemed to cause the limited use of the site for males.  We created a rough version of a commercial showing how male college students can still have a social life while maintaining a clean web presence.  We also created print ads to be placed in colleges and drink coasters utilized in college town bars to establish a connection between college night life and male students.